Marketing Director

How to Play

Step by step guide: from your first campaign to dominating the market in 52 weeks.

1

Choose Your Setup

Select your marketing role, industry, country, and company name. Each combination creates a unique challenge.

  • 4 roles: CMO, Agency Owner, Growth Hacker, Brand Manager
  • 12 industries with unique metrics and seasonality
  • 12 countries with different CPM and salary costs
  • Name your company and start your journey
2

Build Your Team

Hire specialists to boost your marketing output. Each team member enhances specific channels and brings unique expertise.

  • 8 specialist roles: Content, PPC, Social, SEO, Data, Design, PR, Growth
  • 3 seniority levels: Junior, Mid, Senior
  • Team boosts channel effectiveness and productivity
  • Manage morale and onboarding time
3

Run Campaigns

Create campaigns with specific goals, channels, and budgets. Track impressions, clicks, leads, and customers.

  • Set campaign goals: Awareness, Lead Gen, Conversion, Retention
  • Choose channels and allocate weekly budgets
  • Monitor real-time performance metrics
  • Pause, resume, or let campaigns complete
4

Optimize & React

Analyze your funnel, adjust budgets, react to market events, and outperform competitors.

  • Full funnel analytics: impressions โ†’ customers
  • Market events require strategic decisions
  • Monitor competitor moves and market share
  • Optimize channel mix for best ROI
5

Win the Year

After 52 weeks, receive your final grade based on revenue, market share, brand awareness, and more.

  • 7 scoring dimensions with weighted grades
  • Grades from S (perfect) to F (failing)
  • Board satisfaction and reputation matter
  • Try different roles and strategies for higher scores

Gameplay Details

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Weekly Cycle

  • Review dashboard metrics
  • Adjust channel budgets
  • Manage active campaigns
  • Handle market events
  • Track funnel performance
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Marketing Metrics

  • MRR & revenue tracking
  • CAC & LTV per segment
  • Brand awareness & reputation
  • Market share vs competitors
  • Full funnel conversion rates
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Final Scoring

  • Revenue: 25% weight
  • Market share: 20% weight
  • Brand awareness: 15% weight
  • Customer count: 15% weight
  • Final grade: S / A / B / C / D / F